[F733.Ebook] Download PDF Old Diary Leaves the History of Theosophical Society January, 1893 April, 1896, by Henry Steel Olcott

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• Sales Rank: #16109769 in Books
• Published on: 1975-06
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 507 pages

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[D155.Ebook] Fee Download A Seven Day Journey with Thomas Merton, by Esther de Waal, Ester De Waal

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Journey with Thomas Merton for 7 days, meditating on the best of his contemplative writings and savor-ing striking black & white photos taken my Merton himself. Let this book bring you to a greater aware-ness of yourself and Christ's presence in your world.

• Sales Rank: #1031316 in Books
• Brand: Brand: Servant Publications
• Published on: 1993-06
• Original language: English
• Number of items: 1
• Dimensions: .30" h x 7.11" w x 9.73" l,
• Binding: Paperback
• 114 pages

Features

• Used Book in Good Condition

From Library Journal
De Waal, author of several works of Benedictine spirituality, shares with the reader her own seven-day retreat using the writings and photographs of Thomas Merton as guide. De Waal has chosen judiciously from Merton and offers the enhancement of her own reflection on themes of God's call, human response, the true self, encounter with Christ, the demands of love (or finding God in other people), the ordinary (or finding God in nature), and integrating the retreat. Merton's themes of solitude and responsible concern for others come through clearly, as do De Waal's call for lived spirituality. This book makes an excellent guide for retreat or personal reflection. Highly recommended for seminary and public libraries.
Copyright 1993 Reed Business Information, Inc.

Most helpful customer reviews

24 of 25 people found the following review helpful.
A life changer
By Angela
I attended a week long retreat where we used this book as a guide. I am not a very religious person at all, but this book changed my life. Merton challenges us to die to our false selves, to open our hearts to God and to accept contemplation of the mystery of God and his creations as the center of our lives. As an introduction to Merton and as a daily spiritual guide, this book is priceless.

11 of 12 people found the following review helpful.
Helpful meditation-retreat for going into the heart with God...
By Peter Menkin
Today, again, I asked myself during centering prayer, to let my heart be open to God. This is the Christocentric God of the Trinity about which I speak. The book, "A Seven Day Journey with Thomas Merton" by Esther de Waal is an excellent exercise for home retreat that helps one come to opening the heart to God. The book does so in words, and it has photographs by Thomas Merton.

Irregardless, through the words or by looking at the photographs, one can find a way of looking at the world in the everyday and finding God. Set out as a seven day journey, take the book kindly and give it attention during the day, setting aside the time to go into the retreat. In the notes on Thomas Merton, the writer says, "The message of love, the primacy of love, this is the most basic definition of monastic life as Merton discovered it..." Thomas Merton was a man who lived a life of love, learning so much about it and Esther de Waal, a Benedictine, is a good person to help us along the way with this love that Thomas Merton knew.

She asks questions in the days of the retreat. In day one, she asks, "Who am I before God at this point in my life?" She goes on in an intimate way, teaching us to become intimate with God: "...I am overawed to think of the person that I am, that unique person, so lovingly created by God in all the fullness and riches of my own individuality, a person made to be His daughter, His son." Is this too close for some readers (what I think is these are starting points for considerations). So, as to being too close, I think not; the book is personal. If the reader has a starting point of relationship with God, and is not afraid to explore both the sensitive and open areas of relationships, he or she will find these more meaningful statements as time goes on. This is a book to be used more than once, is what becomes apparent.

Another thing this book helps with is the way of contemplation. As she quotes Thomas Merton, using his poetry throughout the book, we have a guide to help us in our spiritual exercise and quest. On "Day Three--The Solitary Within: The True Self" Merton is quoted: "What can we gain by sailing to the moon if we are not able to cross the abyss that separates us from ourselves?" From Psalm 139 she quotes a response for this retreat exercise. "For it was you who created my being/knit me together in my mother's womb/I thank you for the wonder of my being,/for the wonders of all your creation."

"Day Four--Encounter With Christ" is the fourth day, and the central day of the retreat. Remember,this book is a retreat for seven days read a chapter at a time, day by day. The great gift Merton offers readers is a sharing of his experience in contemplation, his spiritual journey, and mostly his coming to know God. The book is kept under the section of books for "Spirituality/Prayer" and those interested will find that they too are with "..the Christ of God who in the spirit of his love lives in the people of God..." This is a book that is open to the reader, and open to people who are seekers of God who desire to pray. This is a prayerful book, need I say.

How religious is this book? I ask the question so that you as a reader will know that this is a book that is approachable. It "answers" the statement by John Cassian, in his "Conferences" which I am now reading about the relationship with God that a seeker may look for in his life. Even the advanced who are spiritually inclined will find this an approachable book by this measure of Cassian's: "...We ought to know where we should fix our mind's attention and to what goal we should always recall our soul's gaze." That can be an advanced question for many of us, and this book is helpful in meeting the statement's intent for one's life. This is a book that has life moving possibilities, one step at a time.

I would be missing a significant aspect of this book if I did not mention the photographs by Thomas Merton. One can say that one has seen his photographs, if one reads this book. Something worthwhile for an educated person in the 21st century. If you are a reader of the journal "Weavings" you may come to Thomas Merton's photographs better prepared for seeing the contemplative in everyday things. The Journal is a quarterly series of articles from Upper Room publications on such topics. "A Seven Day Journey with Thomas Merton" does a comprehensive job of helping one to see. Thomas Merton sees things in his world, and one must look at the photographs and then make the connection with the common things of ones world and life. That for me is a good entry point of understanding these photographs in a book that is a retreat.

A commentary on Thomas Merton by a woman who is well prepared and able to make such commentary, essentially this book is her interpretation of Merton's writings set as a retreat for people at home or use in a retreat setting away from home. With a foreword by Henri Nouwen, and photographs by Thomas Merton (including a most intriguing one of him next to a cross -- large, large one) on the cover, the title by Esther de Waal is published by Servant Publications of Ann Arbor, Michigan. I listened to a webcast some years ago, from Trinity Church in New York if memory is correct, when a woman editor with Publisher's Weekly said that one of the things that competed with Church life was good reading -- in other words books. This is one of those books that can compete with a retreat time away from home, and for me that was the value of it. I could have the book at home, use it for study and prayer on a seven day course and come closer to God in my relationship with Him by the book. This book is a good thing in the world.

--Peter Menkin, Mill Valley, CA USA

2 of 3 people found the following review helpful.
More nourishing some days than others
By Mr. D. P. Jay
I once took a book by Merton on retreat, having heard so many sermons praising his insights. It was a big disappointment. Merton seems, for me, at is best when talking about social justice issues. Otherwise, his piety is too intense for me.

This book is designed for someone who cannot afford the time or money to go away on retreat. It is meant to provide enough food for thought and meditation for use at home. It succeeds in doing that, though some days are more nourishing than others.

One of the best insights, which we need to remind ourselves over and over again, is that we are called to be ourselves, not someone else. Also, the desire to please God does in fact please God and that `All we need is to experience what we already possess'. `Without some sort of solitude there is and can be no maturity' and we need `to be converted over again each hour.'

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[U315.Ebook] Ebook Free Take Charge of Your Talent: Three Keys to Thriving in Your Career, Organization, and Life, by Don Maruska, Jay Perry

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Unlock the Greatness in Yourself and Others

Whether you’re the new kid in a cubicle, the boss in the executive suite, or self-employed, you have huge potential for greater productivity and fulfillment. Even very high performers in excellent organizations—large and small, for profit and nonprofit—report that 30 to 40 percent of their talent is untapped. Imagine what lies waiting for you.

Take Charge of Your Talent details three keys to develop and enjoy your abilities. You’ll discover new ways to identify your aspirations and opportunities, power past obstacles, and translate your intentions into results. Finally, you’ll create a personal brand with enduring career assets that will multiply the payoffs for yourself and your organization.

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• Sales Rank: #1456803 in Books
• Published on: 2013-01-07
• Original language: English
• Number of items: 1
• Dimensions: 8.38" h x .63" w x 5.60" l, .64 pounds
• Binding: Paperback
• 216 pages

From Booklist
Maruska and Perry team up to help readers use their brains and talent at a time when most U.S. workers are simply not engaged. As most human-resources gurus will emphasize, careers are of your own making, which is exactly what the authors intend to teach (and, along the way, sell more than a few of their courses). The process itself is based on a Socratic dialogue, well scripted and framed, covering ephemeral hopes and fears as well as very practical actions. The three steps—power up your talent story, accelerate through obstacles, and multiply the payoffs for yourself and others—represent a good approach. The real issue will be identifying a talent catalyst who has these characteristics: a willing partner who asks open-ended questions, a generous listener, among others. No stumbling here: scripts and summaries and prescriptive steps are well documented. The narrative is a bit turgid, but that seems suitable for this subject. --Barbara Jacobs

Review
“This inspiring book will teach you how to unlock your gifts and release your power and potential.”
—Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow

“This wonderfully practical and inspiring book is based on a belief I cherish: that all humans are creative and have talent.”
—Margaret J. Wheatley, author of Leadership and the New Science and So Far From Home

“Maruska and Perry’s book shows how we can harness our talents in ways that expand our horizons, ramp up our ability to bring out our best, and energize those around us in the same way. Indispensable.”
—Michael Ray, professor emeritus, Stanford Business School, coauthor of Creativity in Business, and author of The Highest Goal

“This book offers you the keys to ignite your personal power.”
—from the foreword by Jim Kouzes, coauthor of the bestselling The Leadership Challenge

“I’ve seen the key practices in Take Charge of Your Talent work with hundreds of people—from front-line employees to CEO. Read it and help your career and your organization thrive.”
—Frank Benest, Senior Advisor for Next Generation Initiatives, International City/County Management Association

“I’ve long been aware that even the best of our company-sponsored talent development programs reach only a select few, leaving tremendous potential in the organization untapped. This powerful, persuasive book effectively supplies the tools for all employees to gain a fresh perspective, articulate aspirations, and recognize opportunities while confronting concerns and obstacles to gain results.”�
—Ursula Kiel-Dixon, Special Projects Manager, Corporate Center Human Resources, ThyssenKrupp AG

“In the new era of free agents, this book provides exactly what both individuals and organizations are looking for. Don and Jay have delivered a proven and easy-to-understand process for the development of an organization’s most precious resource, its talent pool. In so doing, they inspire more job satisfaction and greater career fulfillment.”
—John Steinhart, Silicon Valley human resources consultant and former Director, Sloan Executive Program, Stanford Graduate School of Business

“The heart of this book is a profound but easy-to-learn approach to becoming a ‘generous listener.’ Using the transformational power of this mindful practice, Maruska and Perry expertly guide the reader in a step-by-step process for recognizing, catalyzing, and optimizing your talent while helping others discover and express theirs. Highly recommended.”
—Michael J. Gelb, author of How to Think Like Leonardo da Vinci and coauthor of Brain Power

“All too often, I hear promising young talents speak of being ‘lucky’ in their careers. I hate that. You make your own luck by knowing your strengths, embracing risk, and leading change. This book has the keys to unlocking what makes you thrive so that you can give voice to your ambition with authenticity and purpose.”
—Denny Marie Post, Senior Vice President and Chief Marketing Officer, Red Robin International

“The world is filled with people who never realize their potential, many of whom never even realize they have unfulfilled potential. Take Charge of Your Talent provides an effective game plan for helping people move toward their hopes for what they might become.”
—Jim Thompson, founder, Positive Coaching Alliance, and author of Elevating Your Game

""This practical book, filled with detailed coaching and useful exercises, reflects the extensive experience of the authors in coaching executives. This book will help you clarify, enhance, and find ways to apply your talents.”�
—Jim Clawson, Johnson & Higgins Professor of Business Administration, Darden School of Business, University of Virginia

“Take Charge of Your Talent is a positive and refreshing approach to talent development. The Take Charge methodology offers techniques on how to own and grow your career while supporting the personal and professional development of your colleagues—creating a win-win for all!”
—Ren�e Robertson, former Director of Talent Development, Verizon

“The powerful tools offered in this book provide the only real security we have in today’s job market—the ability to take control and fully realize one’s talent.”
—Dawn Legg, Construction Liaison, Topaz Solar Farms, First Solar

“The gem of Take Charge of Your Talent is that it reinforces the (often lost) reality that there are opportunities at any time, in any business climate. It is the prospect for meaningful productivity using your unique talents that lights the fire.”
—John C. Summer, Director of Business Development, Taylor Frigon Capital Management LLC

“I had the opportunity to experience the Talent Catalyst Conversation with many of my HR colleagues, and it was amazing to see how following the process led to igniting possibilities for the participants. I hope Maruska and Perry realize their vision of 20 million people in 20 countries having these keys to take charge of their talent by the year 2020!”
—Donna Vaillancourt, President, County Personnel Administrators Association of California

About the Author
Don Maruska founded and was CEO of three Silicon Valley companies and now inspires and guides leaders and teams around the world to be their best in their work and careers. He is the author of How Great Decisions Get Made.

Jay Perry is one of the founders of Coach University and the International Coach Federation and has over two decades of experience bringing forth the creative genius of people in all walks of life.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Simple, effective and easy!
By Amazon Customer
As a busy corporate / executive coach I am always looking for tools and techniques to simplify my work and add even more value to my customers. Take Charge of your talent provides a series of simple structured coaching conversations that are set over three core areas or "keys":

Key #1. Power Up Your Talent Story -- This is the initial Talent Catalyst Conversation that really stimulates coaching clients to open up to new possibilities and engages their self-motivation.

Key #2. Accelerate through Obstacles -- This part of the coaching process helps clients break through the external and self imposed road blocks. It supports translating intentions into real actions and provides proven productivity tools to enable growth as well as nurture the inner qualities that all clients possess.

Key #3. Multiply the Payoffs for Yourself and Others -- This supports clients going beyond the current and consider their longer term goals and needs, Core to this is the idea of developing assets that are concrete and transferable and at the same time ensuring that clients talents are joy for them-self and that this empowers them to create a contribution to the greater world.

The book is jam packed full of anecdotes, quotes, stories and more importantly for me practical tools that allow me to help my clients to achieve their goals.

As a Professional Certified Coach, who has gone through hundreds of hours of training, I was not sure if such a "simple" process could have such huge impact. Coaching does not have to be complex and this book and its process show that. Pick it up, read it and apply it to friends and colleagues.

Jay and Don have created a clear, simple and powerful system that can be replicated by all interested in getting the best out of themselves and others!

3 of 3 people found the following review helpful.
Discover your hopes and be your own hero!
By Amazon Customer
In Take Charge of Your Talent, Jay Perry and Don Maruska provide a practical and easy way to discover your hopes--how you really want to use your talents and what you would like to get out of your life. The book guides you through the three keys using a series of questions that you can do on your own or with a partner. In the process you will have the opportunity to think about your successes as well as your obstacles. You will identify resources that can help you. You will become motivated to succeed. The book not only takes you through the process; it provides suggested actions to help you achieve. And, you learn how you can assist others by becoming a Talent Catalyst for them. This book provides fresh ideas about being the hero of your own story and being what you can be. It is well written and easily read--a must for someone who is looking to find his or her true focus in life.

2 of 2 people found the following review helpful.
Less is beautiful
By Tuncel Gulsoy
Jay and Don have created a remarkable tool for millions of people who are waiting for inspiration to start moving towards their dreams. In my own words I will like to call it teaching somebody how to fish rather than giving him or her fish to eat. Here too the size does not matter, function counts. The book is small in size but like the nuclear power to be freed in an atom it is loaded with wisdom, experience and energy. This is the wisdom, experience and energy of two great coaches who are teaming up for creating something greater than their individual self achievements. Unlike many similar books which you read over and over but nothing changes in your life this little gem truly works. You may help yourself or any person who is willing to team up with you. Further it is a two way process, the person you are helping will also be your helping partner. The book is a beautiful example of the phrase: Less is beautiful. You may also add to these words; life and coaching do not necessarily have to be messy and complicated.

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[E742.Ebook] PDF Download The Marketing Plan, by William A. Cohen

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Create winning marketing plans like the pros!

Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them.

Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why.

With this practical guide, you get:
* Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan.
* Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget.
* Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.

• Sales Rank: #940572 in Books
• Brand: Brand: Wiley
• Published on: 2005-12-09
• Original language: English
• Number of items: 1
• Dimensions: 11.04" h x .59" w x 8.60" l, 1.68 pounds
• Binding: Paperback
• 350 pages

Features

• Used Book in Good Condition

From the Publisher
Easy-to-follow, step-by-step instructions will enable readers to develop a professional marketing plan. A wealth of convenient forms focus attention and, once completed, serve as the basis of the marketing plan. Includes numerous sample plans which motivate and reinforce comprehension.

From the Back Cover
Create winning marketing plans like the pros!

Whether you’re starting a new business or launching a new product line within a company, you won’t be able to succeed without a clear plan that defines your goals and how you will achieve them.�

Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you’ll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures––from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why.

With this practical guide, you get:

• Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan.
• Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget.
• Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.

About the Author
Dr. William A. Cohen is Professor of Business Administration, Touro University International, and past Chairman of the Marketing Department and Director of the Small Business Institute at California State University, Los Angeles. He has also taught at the University of Southern California and the Peter Drucker School of Management at Claremont Graduate University and was President of California American University.
Professor Cohen has a B.S. from the United States Military Academy at West Point, an M.B.A. from the University of Chicago, and an M.A. and Ph.D. in management from Claremont Graduate University. He is also a distinguished graduate of the Industrial College of the Armed Forces, National Defense University, and a retired major general in the U.S. Air Force Reserve.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Awesome book to build your business
By Yea
So helpful!

11 of 17 people found the following review helpful.
An excellent book for an up-coming marketing executive
By A Customer
To the young marketing executives in the world, an excellent way to brush up your marketing basics, studied in your college years. Very helpful for those starting their own businesses, as this book helps you see what the future might have in store for you, about the business and what different approaches could be taken to achieve your goals.

0 of 0 people found the following review helpful.
Dr. Cohen Knows Marketing
By Jason A. Tselentis
Dr. Cohen's seminal book on marketing basics, planning, and strategy continues to be my go-to resource for planning my entrepreneurial endeavors and my clients', as well as guiding my students in the classroom. Past editions of the book, even going back to the second edition, continue to be extremely relevant in today's culture. Some of the examples listed in the appendix appear repetitive, but otherwise, this is a useful and valuable resource from cover to cover.

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[Z338.Ebook] Free PDF Sanjeev Kapoor's Chaat, by Sanjeev Kapoor

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Indian street food is synonymous with chaat. Tasty, chapati chaat is what this book is all about. All the pleasures of eating out on the roadside have been captured in the crunch and bite of crispy puris, spicy fillings, sweet curd, and teekhi chutneys...!

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• Sales Rank: #3962725 in Books
• Published on: 2008-12-31
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, .82 pounds
• Binding: Paperback
• 102 pages

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0 of 0 people found the following review helpful.
Five Stars
By Timmy
Good

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[V298.Ebook] Ebook Empowering Learners: Guidelines for School Library Media ProgramsFrom Brand: Amer Library Assn

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As we approach the second decade of the twenty-first century, school library media programs continue to undergo momentous changes that have heightened the importance of technology and evidence-based learning. The focus has moved from the library as a confined place to one with fluid boundaries that is layered by diverse needs and influenced by an interactive global community. Guiding principles for school library media programs must focus on building a flexible learning environment with the goal of producing successful learners skilled in multiple literacies. Defining the future direction of school library media programs is the purpose of the newest set of guidelines from the American Association of School Librarians (AASL), entitled Empowering Learners: Guidelines for School Library Media Programs

• Sales Rank: #70135 in Books
• Brand: Brand: Amer Library Assn
• Published on: 2009-06-01
• Original language: English
• Number of items: 1
• Dimensions: .30" h x 8.40" w x 10.70" l, .55 pounds
• Binding: Paperback
• 64 pages

Features

• Used Book in Good Condition

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44 of 44 people found the following review helpful.
Just what we needed, another set of standards set up by a "vision" committee
By Reader in the Caribbean
Am I way off base here or did School Library Media Centres really need another set of guidelines? This thin volume outlines a more current set of standards/guidelines without saying very much new. I am beginning to think that saying something/anything is the new coin of the realm (I am part of this answer/problem with this review).

As I write this, I have read 1/2 of the item and so far is seems like wishful thinking. Working with teachers, an administration and students is a struggle. Coming up with standards is only a goal and I don't think that it has much to do with the day to day reality. Perhaps, I am happier with the previous set of goals/standards set forth in "Information power: bulding partnerships for learning"

To add injury to insult is the price of this item. In considering the "usable" text, the price comes down to almost $1.00/page. This is something which should have been posted on the Internet, especially if AASL wanted to make it available to all stake holders.

21 of 21 people found the following review helpful.
The National Exam is Based on This Book
By gina drellack
The updated version (Sept. 2009) of the Library Media Specialist Praxis exam by ETS is now based on this book (instead of Information Power). Good to know, and good luck!

18 of 18 people found the following review helpful.
awful
By beachgirl
This book is a dud & does not provide any useable info. It is basically AASL/ALA hoopla. ANy time these organizations publish books it is only to make money off MLIS students who are forced to purchase them for courses. The AASL needs to get into the real world of school libraries so something useful comes from the organization.

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This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market� ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar� keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

• Sales Rank: #9457818 in Books
• Published on: 2013-03-23
• Released on: 2013-03-23
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .75" w x 6.10" l, 1.03 pounds
• Binding: Paperback
• 308 pages

Review
Awarded by the OIV, the key global wine and grape-growing society based in France, the prize in economic publications. -- Office International de la Vigne et du Vin

From the Publisher
"Successful Wine Marketing" by Kirby Moulton and James Lapsley has just been awarded the prize in economic publications from Office International de la Vigne et du Vin. The OIV, an international organization based in France, is the key global wine and grape-growing society.

Most helpful customer reviews

14 of 19 people found the following review helpful.
Outstanding resource for anyone in Wine marketing
By A Customer
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.

4 of 5 people found the following review helpful.
Though I have to admit to having read it out of curiousity, not need
By Michael A. Duvernois
This is textbook on wine marketing, based on the annual wine marketing summer course at the University of California at Davis. It a mix of wine and business/marketing knowledge. I read it as someone who was curious about marketing wine, and someone who is generally wine interested, but am not in the business actively nor am I a marketing person. The book seemed well written, concise, and to the point. There are lots of examples, but this definitely looks and feels like a textbook rather than a popular business book. It's priced as a textbook as well, though inexpensive new copies are widely available.

5 of 32 people found the following review helpful.
Successful Wine Marketing
By Johnny Yu
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.

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Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

• Sales Rank: #50343 in Books
• Color: Brown
• Brand: Williams, Roy H.
• Published on: 1998-06-02
• Original language: English
• Number of items: 1
• Dimensions: 10.07" h x .61" w x 7.26" l, .96 pounds
• Binding: Paperback
• 244 pages

Features

• Used Book in Good Condition

About the Author
Roy H. Williams is the bestselling author of several books, including Destinae, The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of Ads, which was named the Wall Street Journal's number one business book in 1999.

Most helpful customer reviews

25 of 26 people found the following review helpful.
A magical, enlightening, and thought provoking book!
By Adam F. Jewell
An enlightening thought provoking approach to advertising is found between the covers of this spell-book. It's creative and insightful throughout, and reaches beyond the "hard numbers" that often seem to dominate media buying, advertising and marketing campaigns, and news headlines. Roy pushes aside statistics and realizes that there are people just like you and me behind the numbers.
An advertising campaign is a link in a chain, only one part of the sales process. This book focuses both on creating a successful advertising campaign, as well as the other links in the chain including the creation of a pleasurable shopping experience that delivers the goods or services advertised. The Wizard presents lots of anecdotal tales and advice that relate to people and real world experiences. Chances are you will be able to personally relate to many of those contained within the book.
Some attention is given to advertising strategies in print, radio and television, and in what context and for what purpose they should be used. Much of "The Wizard of Ads" is a collection of feel good stories, however within each, is advice and insight into the world of sales, advertising, and people. As the author states, the reader will either love or hate the book. Ten steps to successful selling or advertising this is not, chock full of common sense approaches to reaching out and connecting with people who may become your customers it is.
If you like this book, and the manner in which it is written, another fantastic, related book (written in the form of an ancient parable) focusing on the sales process, sales strategies, and types of sales people is "Selling the Wheel" by Jeff Cox.

18 of 18 people found the following review helpful.
Extraordinary thinking for communicators
By Emory M. Bare
In a way, the title of this book (also the nickname of the author, Roy Williams) is somewhat misleading. It suggests that only advertising mavens need read the book, but that is not so. This amazing writer/thinker has challenging insights for virtually anyone who communicates for a living, or who simply likes to communicate well. The short, one page chapters are perfect for quick reading on a regular basis. However, don't be surprised--the Wizard's writing is like Lay's potato chips...you can't eat just one. I would recommend it as a gift for anyone who communicates and wants to grow in that skill.

12 of 12 people found the following review helpful.
Great Book!
By Kimberly C. Covington
I just finished reading the Wizard of Ads, and was completely impressed with it on every level. My husband read it first and almost insisted that I read it as well. I'm glad I did. It was very informative and easy to read as well. Before reading this book, I was looking at the online reviews and noticed the one titled "Too Religious, Too Partisan, Yuck!" or something like that. After reading this book and learning a little bit about Roy Williams, I feel compelled to respond to his comments.

This book is in no way religious, and contains absolutely no political content whatsoever. The person who wrote that review apparently found out that Roy Williams once had lunch with a conservative Governor, and that he might be a Christian. He thought that reason enough to call Williams "creepy" and blast a book which it seems he never even read. Then in the middle of his review, this guy starts raling against the Bush administration and how he's responsible for boring TV ads during the Super Bowl. What??? This is obviously a bitter person who is just looking for reasons to slam people that might hold views different from his own. But in this case, the criticism couldn't be more unwarranted.

Roy Williams has personally trained executives from companies such as Proctor and Gamble, USA Today, and many others. The Wizard of Ads was named Business Book of the Year, and hit #1 on both the Wall Street Journal and New York Times business best seller list. You will find absolutely no political or religious activism of any kind in this book. What you will find is extremely valuable advice that, if applied, will make your business more profitable.

See all 63 customer reviews...

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